What
competitive intelligence can do for you
Here are some common goals of
competitive intelligence:
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Uncovering new
opportunities |
|
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Detecting & countering
competitive threats |
|
|
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Eliminating or lessening
surprises |
|
|
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Creating & enhancing
competitive advantage |
|
Thus, you can make better decisions through competitive intelligence.
Information-gathering activities have always
occurred in the business world for thousands of years, but it is only recently that
they have begun to be considered within the specialized function
of real intelligence, which also includes skilled analyses.
Competitive intelligence has been facilitated and encouraged by
advances in information technology and the wide-spread access to
large-scale business databases, necessitated by globalization
and the recognition of new types of competitors and business
opportunities.
Being intelligence-active puts you in a position where your
competitors might need several years and bigger investments down
the road, to catch up with you, when you will already be moving
on to other competitive exploits, as
competitive intelligence is
a continuous process. In short, competitive intelligence gives
you an on-going step ahead of your competitors. It definitely
opens new horizons for your firm and enables you to keep an eye on your competitors, so you won’t be
caught by surprise.
On its protective side, competitive intelligence (this time,
"counterintelligence") enables you
to prevent leaks from within, and to shut off your system from
prying eyes.
For sure, there'll be tremendous
advantages for you, when your firm becomes
intelligence-active.
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