Brand Management Strategies with
Kano
|
Dr. Noriaki Kano is the developer of the
Kano Model - a simple but effective ranking scheme, which
distinguishes between essential and differentiating
attributes related to concepts of customer quality.
We have adopted elements of the Kano model (and applied
them to our overall intelligence
and strategic management and
analytical prowess), not
only as a quality management strategy, but inevitably, as a branding
strategy. |
Dr Noriaka Kano |
Certainly, you can rise above the norm - and separate yourself - far
away from your competitors - and derive better differentiation by
applying the concepts of the Kano Model.
We'll focus our attention on
differentiating your product/service features, as opposed to focusing
initially on customer needs. Kano also provides us a methodology for mapping
your consumer responses to surveys onto the
model.
